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Can an Integration Trigger Automated Workflows and Notifications?

ERP events like invoice payments or shipments can trigger automated HubSpot workflows.

Yes. Integrations can be built to trigger automated workflows and notifications in HubSpot based on actions that happen in your ERP or other connected systems.

For example, a payment recorded in NetSuite can trigger a HubSpot workflow that updates a deal stage, notifies a rep, or sends a follow-up message to the customer. Shipment events can trigger automated status updates. The logic is configurable to match your process.